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Strategy | Performance | Outcomes

RANDALL WALKER MARKETING

Marketing is the 'Holy Grail' of business success as it has the power to motivate prospective customers to buy products and services. 
It is critical to invest in doing marketing right as your brand only gets one chance to make a positive first impression. 
Randall Walker, strategic marketing specialist.

Every business deserves an opportunity to realise its full potential! If you want to improve the performance of your business the first step is to simply reach out for a Free Initial Consultation.

 

Randall Walker Marketing has more than 20 years consulting experience working with a diverse range of clients; Small to Medium-sized Enterprises (SMEs), corporate and government organisations, as well as Not For Profits (NFPs). We deliver success for clients by conducting upfront a Needs Analysis to identify and understand your main challenges. Then we design tailored strategies that can be implemented within your budget. To generate a worthwhile Return On Investment (ROI) we ensure that your marketing performance is boosted through dynamic and innovative marketing and communications strategies. Seemingly small things matter a lot. For example accessing professional yet affordable graphic design will absolutely nail your all-important 'look and feel.' We offer our clients the uplifting experience of working with a team of results oriented, dynamic, creative, and fun people who think outside the box whilst maintaining a genuine care and respect for your business.

From our extensive experience we know the most common issues that confront businesses at various stages of the Business Life Cycle, and we know which solutions work best. We assist businesses to identify a compelling Sustainable Competitive Advantage (SCA), relevant to your target market customers, and how to 'cut through the clutter' with effective marketing and compelling communications.

We are proudly Australian owned and operated. A Free Initial Consultation, including a preliminary Needs Analysis, will identify which service best suits your most immediate requirement. The most appropriate way forward could be a convenient 'plug and play' business package, or, a fully customised original solution. Each expert in our stable is passionately committed to delivering game-changing results for clients. 

Our services include tailor-made Marketing Plans, Digital Marketing Strategies, Branding Services including Positioning Statements, Digital Design, and Other Services including Stakeholder Engagement, Event Management, Business Plans, Destination Development (Destination Management Plans), Economic Development (Economic Development Strategies), and compelling tender writing and grant funding applications along with awards submissions. In addition to creating an innovative strategy we can also assist you with implementation, and provide training and ongoing mentoring and advice. Also, let us know what you would like to do in-house versus what you would like to outsource to specialists within your budget. See below the range of services we offer including convenient outcomes-focused business packages.

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PRINCIPAL CONSULTANT: Randall Walker 

Principal Consultant Randall Walker is passionately committed to assisting organisations, teams, and individuals, to realise their full potential. Randall is a proponent of lateral thinking, 'dharmic management', and Integrated Marketing Communications (IMC) approaches. Lateral thinking, as espoused by Edward de Bono, opens the mind from limited beliefs to creative innovative solutions. Dharmic management is striving to make a positive difference in the world such as focusing on product and service quality, looking after your customers, and looking after your staff, which by extraction delivers a profitable business. A best practice IMC approach ensures that your brand identity permeates consistently through all of your promotions and communications.

 

Randall has more than 20 years strategic marketing, business development, and stakeholder engagement consulting experience. He has managed annual marketing budgets in excess of $1 million and generated annual revenue in excess of $24 million for publicly listed companies. He has secured in excess of $1 million a year in grant funding and tenders. Randall's formal qualifications include a Master of Business Administration (Marketing), Certificate IV in Workplace Assessment and Training, and Hospitality management.

Randall has been an invited guest speaker at industry events such as Australasian Hotel Industry Conference and Exhibition (AHICE), and the Choice Hotels Australasia Annual Conference. He has presented and delivered webinars on topics including innovation, entrepreneurship, marketing, branding, sales, customer service, Sustainable Competitive Advantage (SCA), dharmic management, Integrated Marketing Communications (IMC), and The Art of War applicable to a modern marketplace.

 

Randall has worked with major global tourism brands, facilitated corporate programs for Top 200 Australian companies including ANZ, CBA, Telstra, Westfield, and Westpac, and delivered programs in collaboration with Australian Government departments including Department of Defence, Department of Infrastructure, Transport, Regional Development, Communications and Arts, and Department of Education, Skills and Employment. He has delivered the Australian Government Entrepreneurship Facilitators program, been an Expert Presenter delivering webinars for the NSW Government Business Connect program, and Facilitator for the NSW Government's Regional NSW Taskforce for Covid Recovery.

Randall has been a guest lecturer in Marketing and Entrepreneurship at the Blue Mountains International Hotel Management School (Blue Mountains and Sydney), the No. 1 leading hotel school in the Asia Pacific region, and the Australian International Hotel School (Canberra). ​

MARKETING PLANS

  • Sustainable Competitive Advantage (SCA)

  • Identify Core Products and Services

  • Customer Benefits Audit 

  • Competitor Analysis

  • Marketing Budget

DIGITAL
STRATEGIES

  • Digital Audit

  • Competitor Analysis

  • Identify Target Market & Audience

  • Cost Effective Tactics & Strategies

  • Digital Action Plan

BRANDING SERVICES

  • New Brand Development 

  • Re-branding Services

  • Core Values

  • Positioning Statement

  • Logo Creation

  • Brand Guide

DIGITAL
DESIGN

  • Graphic Design

  • Website Design

  • Social Media Management

  • Digital Advertising

  • Video 

  • Presentations

 

OTHER SERVICES

  • Business Plans

  • Stakeholder Engagement 

  • Destination Development

  • Economic Development

  • Event Management 

  • Dynamic Guest Speaker

  • Master of Ceremonies 

 

We are proud to have collaborated with the following
organisations on projects, campaigns and events
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