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Strategy | Performance | Outcomes

RANDALL WALKER MARKETING

"Marketing done well has the power to convert prospective customers into actual customers. The pivotal 'make or break' moment in that exchange is understanding that your business only gets one chance to make a positive first impression. You must invest in consistently getting that right to unlock the 'Holy Grail' of motivating customers to purchase products and services."  
Randall Walker, strategic marketing specialist.

We believe every business deserves an opportunity to unlock its full potential! If you want to improve the performance of your business the all-important first step is to simply reach out for a Free Initial Consultation.

 

Randall Walker Marketing is proud to have more than 30 years consultancy experience working with a diverse range of Small to Medium-sized Enterprises (SMEs), corporate and government organisations, as well as Not For Profits (NFPs), We deliver success for clients by identifying and understanding your challenges and designing targeted strategies to be implemented within your budget. We further recognise that in order to deliver a worthwhile Return On Investment (ROI) we must boost your marketing performance which is achieved by designing and implementing innovative marketing and communications strategies, including professional graphic design to nail your all-important 'look and feel.' If you enjoy the uplifting experience of working with results oriented, dynamic, creative, and fun people you are in the right place. Our approach is to think outside the box whilst maintaining a genuine care and respect for your business .

Based on our extensive experience we are familiar with the most common issues confronting businesses at various stages of the Business Life Cycle and know which optimal solutions are required . We also know how to assist a business to overcome the significant challenge of identifying a compelling Sustainable Competitive Advantage (SCA), relevant to your target market customers, in a post Covid economy. We can definitely help you to 'cut through the clutter' with your marketing and communications.

 

We are proudly Australian owned and operated. We are delighted to offer you a Free Initial Consultation, including a preliminary Needs Analysis, to help identify which service would best suit your most immediate requirement. The most appropriate way forward may be a convenient 'plug and play' business package or a fully customised original solution. Each expert in our stable is passionately committed to delivering game-changing results for clients. 

Our services include tailor-made Marketing Plans, Digital Strategies, Branding Services including Positioning Statements, Digital Design, and Other Services including Stakeholder Engagement, Event Management, Business Plans, Destination Development (Destination Management Plans), Economic Development (Economic Development Strategies), and compelling tender writing and grant funding applications along with awards submissions. In addition to creating an innovative strategy we can assist you with implementation, provide training and mentoring and advice. Let us know what you would like to do in-house versus what you would like to outsource within your budget. See below the range of services we offer including convenient results-oriented business packages.

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PRINCIPAL CONSULTANT: Randall Walker 

Principal Consultant Randall Walker is passionately committed to assisting organisations, teams, and individuals, to realise their full potential. Randall is a proponent of adopting a holistic 'dharmic management' approach and a best practice Integrated Marketing Communications (IMC) approach. In simple terms a dharmic management approach is aiming, through your business, to make a positive difference in the world! As an example, a viable profitable business can be achieved by creating an outstanding customer experience, including training, motivating, and developing staff to deliver product and service quality. An IMC approach is ensuring that there is consistency across all communications, in alignment with the brand.

 

Randall has more than 30 years marketing and business development experience including managing an annual marketing budget for a publicly listed company in excess of $1 million and securing grant funding and tenders in excess of $1 million per project. He has formal qualifications including a Master of Business Administration (Marketing), Workplace Assessment and Training, as well as Hospitality.

Randall has been an invited guest speaker at industry events such as Australasian Hotel Industry Conference and Exhibition (AHICE), and the Choice Hotels Australasia Annual Conference. He has presented and delivered webinars on topics including marketing, branding, sales, entrepreneurship, consulting, innovation, customer service, Sustainable Competitive Advantage (SCA), dharmic management, Integrated Marketing Communications (IMC), and The Art of War applied to a post Covid marketplace.

 

Randall has worked with major global tourism brands, facilitated corporate programs for Top 200 Australian companies including ANZ, CBA, Telstra, Westfield, and Westpac, and delivered programs in collaboration with Australian Government departments including Department of Defence, Department of Infrastructure, Transport, Regional Development, Communications and Arts, and Department of Education, Skills and Employment. He has delivered the Australian Government Entrepreneurship Facilitators program, been an Expert Presenter delivering webinars for the NSW Government Business Connect program, and Facilitator for the NSW Government's Regional NSW Taskforce for Covid Recovery.

Randall has been a guest lecturer in Marketing and Entrepreneurship at the Blue Mountains International Hotel Management School (Blue Mountains and Sydney), the No. 1 leading hotel school in the Asia Pacific region, and the Australian International Hotel School (Canberra). ​

MARKETING PLANS

  • Sustainable Competitive Advantage (SCA)

  • Identify Core Products and Services

  • Customer Benefits Audit 

  • Competitor Analysis

  • Marketing Budget

DIGITAL
STRATEGIES

  • Digital Audit

  • Competitor Analysis

  • Identify Target Market & Audience

  • Cost Effective Tactics & Strategies

  • Digital Action Plan

BRANDING SERVICES

  • New Brand Development 

  • Re-branding Services

  • Core Values

  • Positioning Statement

  • Logo Creation

  • Brand Guide

DIGITAL
DESIGN

  • Graphic Design

  • Website Design

  • Social Media Management

  • Digital Advertising

  • Video 

  • Presentations

 

OTHER SERVICES

  • Business Plans

  • Stakeholder Engagement 

  • Destination Development

  • Economic Development

  • Event Management 

  • Dynamic Guest Speaker

  • Master of Ceremonies 

 

We are proud to have collaborated with the following
organisations on projects, campaigns and events
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