Strategy | Performance | Outcomes

RANDALL WALKER MARKETING

"The single best, most cost-effective and high impact, investment a business can make is to establish an authentic, customer relevant, brand. That intangible value is a real game-changer, it cuts through the clutter, drives loyalty, and creates a sustainable competitive advantage."
Randall Walker, strategic marketing and branding specialist.

Your brand only gets one chance to make a positive first impression, so every decision must be customer-oriented.

How can an external marketing expert help? By looking at your business objectively, through the eyes of customers, an expert can assist you to go on a journey of unlocking the full potential of the business. It starts with accurately identifying your target market customers, delving into their needs and wants for products and services, and most importantly understanding what motivates a purchase decision. A best practice holistic brand approach must permeate through every aspect of a 'business as usual' operation. The brand image, the way in which the brand is presented, is of critical importance and must be curated to resonate with customers. Every image and video posted is a visual cue that creates a promise about your brand. Don't over promise, which sets you up for dissatisfied customers and failure, and don't under promise. Posting unworthy content, not 'on brand' will turn potential customers away. Every communication creates an expectation about the customer experience, so you must be authentic, thoughtful and accurate. Consistency sets you up to succeed. The aim is to meet and hopefully exceed expectations. Every customer encounter with one of your team members is a test of the brand promise. Business owners must invest in their team understanding that every team member is a critically important extension of the brand.

Marketing strategies can boost business performance only when there are clear goals and actions are implemented competently. There must be a budget, timeline and an integrated marketing communications approach. Tactics and communications should be innovative, fun, engaging, and customer oriented, Seemingly small things matter. Professional graphic design is essential to nail the visual execution of the all-important 'look and feel.' You can't afford to miss the mark and not connect with target market customers. We work with dynamic experienced digital marketing specialists.

Proudly Australian owned and operated, clients can access, based on specific needs, appropriately skilled marketing experts. A professional marketer with a proven track record will lead a results-oriented campaign. The client experience is uplifting as we adopt a strategic, creative, and fun process. We proactively utilise outside of the box, lateral thinking, to unlock the full potential of a brand strategy whilst maintaining a genuine care and respect for your business. Seize on the opportunity of a Free Initial Consultation, including a preliminary Needs Analysis, to identify the best solution to achieve your most urgent outcome/s. The solution may be a 'plug and play' proven approach to enhance an existing solid brand, or, a fully customised strategy to establish a new and effective brand.

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PRINCIPAL CONSULTANT: Randall Walker

Principal Consultant Randall Walker is passionately committed to assisting organisations, teams, and individuals, to realise their full potential. Randall is a proponent of making a positive difference in the world by focusing on product and service quality outcomes, organisations treating all people with fairness and respect, and staff and customers feeling valued. Adopting an Integrated Marketing Communications (IMC) approach ensures that brand values permeate consistently through all promotions and communications. Lateral thinking extends capability beyond limited beliefs to creative innovative solutions. The combination of these elements are transformational and contribute to establishing a sustainable and profitable business model.

Randall has more than 20 years business development, strategic marketing, and stakeholder engagement experience. He has worked with publicly listed companies as well as Not For Profits, managed marketing campaign budgets in excess of $1 million, manages marketing and sales teams, generated annual revenue on projects in excess of $24 million, and has secured in excess of $10 million in grant funding and tenders for organisations. Randall has worked with internationally recognised tourism brands, facilitated corporate programs for Top 200 Australian companies, and delivered programs in collaboration with all tiers of government.

Randall's formal qualifications include a Master of Business Administration (Marketing) and a Certificate IV in Workplace Assessment and Training. He has been a guest speaker at industry events such as Australasian Hotel Industry Conference and Exhibition (AHICE), and the Choice Hotels Australasia Annual Conference. He has presented and delivered webinars on topics including innovation, entrepreneurship, marketing, branding, sales, customer service, Sustainable Competitive Advantage (SCA), human-centred management, Integrated Marketing Communications (IMC), and Blue Ocean Strategy and The Art of War applicable to a modern marketplace.