A Marketing Plan is only as good as your realistic capacity to implement it. We are extremely proud of our proven approach to assessing a client's needs and developing a practical Marketing Plan that is the most cost-effective solution, relative to your nominated budget. We enable you to think and act smart. Fundamental elements include understanding the target market and target audience and identifying your core products and services. After determining your Branding & Positioning and Sustainable Competitive Advantage (SCA) an innovative plan is designed including very clear Marketing Vision & Objectives. The magic happens when our experienced professionals create strategies and tactics, aligned with your capability to implement, to ensure the Vision and Objectives are achieved.
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"Marketing is no longer about the stuff that you make, but about
the stories you tell." Seth Godin, author and marketing strategist.
CORE PRODUCTS & SERVICES AUDIT
Identify the core products and/or services, top selling and highest yield, features and benefits.
TARGET MARKET CUSTOMER NEEDS
Identify your target market segments, their needs and wants, and how to reach them - target audience.
Understand competitor offerings and identify your Sustainable Competitive Advantage (SCA).
BRANDING & POSITIONING
Identify your customer relevant Brand Values and create a compelling Positioning Statement.